Privacy Policy

Last updated: October 30, 2025

Advita Fashion & Ethnic Wear operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information:

• Contact details: including your name, address, billing address, shipping address, phone number, and email address.
• Financial information: including credit card, debit card, UPI handles, and payment confirmation details.
• Account information: including your username, password, saved addresses, preferences and order history.
• Transaction information: including items you view, put in your cart, add to your wishlist, purchase, or exchange.
• Communications with us: including queries sent via our contact form, email support, or WhatsApp messages.
• Device & usage information: including information about your device, browser, IP address, and how you navigate the site.

How We Use Your Personal Information

Depending on how you interact with us, we use your personal information for the following legitimate business purposes:

• Provide, Tailor, and Improve Services: To process payments, fulfill orders, send shipment notifications, facilitate exchanges, and recommend relevant ethnic wear styles.
• Marketing and Advertising: To send new collection announcements, promotional offers, and festive drop alerts with your consent.
• Security and Fraud Prevention: To authenticate transactions, protect public safety, detect malicious activity, and secure our systems.
• Customer Support: To answer inquiries, troubleshoot issues, and provide timely assistance.
• Legal & Compliance: To comply with Indian taxation (GST) laws, accounting standards, and regulatory requirements.

How We Disclose Personal Information

We may disclose personal information to trusted third parties solely for fulfilling your orders and running our business, including:

• Payment Gateways: Secure PCI-DSS certified payment processors (e.g. Razorpay, UPI) to process cashless transactions safely.
• Logistics & Courier Partners: Reliable pan-India shipping carriers to deliver your packages to your doorstep.
• Professional Advisors: Accountants, auditors, and legal counsel as required by law.

Security & Retention

We implement industry-standard SSL encryption and security protocols to safeguard your personal data. We retain your transaction records only for as long as needed to fulfill your orders, provide warranty and exchange support, and comply with legal requirements.

Your Rights and Choices

You have the right to access, review, update, or request deletion of your personal account information at any time. You can also opt out of promotional newsletters by clicking the unsubscribe link in any marketing email.

Contact Us

Should you have any questions about our privacy practices, or if you would like to exercise any of your data rights, please reach out to us: